The Paul Smith Brand
The famous English fashion designer Sir Paul Smith is known globally for producing exceptionally high quality designer menswear. He is respected globally for his unique fashion designs and ideas, leading to him being knighted in the year 2000. This accolade followed three successful decades of playing a key role in the men’s fashion industry. The Paul Smith clothing, accessories and footwear collections can be identified around the world by the famous Paul Smith signature logo.
Of course Paul Smith the person was not always a global superbrand and can trace his roots back to Nottingham, UK. It all started out when Paul Smith’s father managed to persuade him to take up a warehouse job at a local clothing retailer. His real passion at the time was for sports and particularly cycling and his goal was to become a racing cyclist, until he had a terrible cycling accident at age seventeen. The accident meant that he ended up in hospital and during this time there Paul Smith made some new friends. After leaving the hospital he met his new friends again at a local pub that was popular with students from the local art college. It was while he was at the pub he discovered his passion to become the world famous designer that he is today.
One of the main reasons why Paul Smith has become such a success is that he remains continually involved in the business (as he is both a designer and the company’s chairman). His smart and fun collections have earned him a place at the forefront of men’s fashion. His collections are available throughout the globe and are hugely popular in major cities such as London, Paris, Milan, New York, San Francisco and Los Angeles.
Another reason for the brands success is its ability to anticipate, and create new trends. Not only can Paul Smith create these trends in fashion, but he can also create them in pop culture. In addition to this he also manages to develop a great sense of humour that is mixed with his love for traditional and the classic designs.
Today there are several different Paul Smith collections including the Paul Smith Jeans, Paul Smith Accessories, Paul Smith Shoe, PS by Paul Smith and Paul Smith Red Ear collections. They are designed in Nottingham and London and are primarily produced in England and Italy. The fabrics used are primarily from either Italy, France and Britain.
In short, Paul Smith designs the clothes in the way that he likes to wear them. He ensures that all his collections are made from the highest quality materials and processes. He keeps to simple style cuts and uses interesting fabrics that people find easy to wear. Paul Smith believes that his success story and huge popularity is because he remains directly involved in every aspect of the company, from designing the new collections to choosing the best possible fabrics.