Hello, World! Launches on J.Crew

June 21, 2012 by  
Filed under Fashion Tips & Finds

To engage international customersJ.Crew enlisted award-winning fashion photographers and bloggers, Garance Doré and Scott Schuman, to travel the globe – from Madrid to Hong Kong, Berlin to Tokyo and Milan to London – capturing J.Crew’s quality and design through 10 international tastemakers and how they wear J.Crew making each item distinctly their own. The web feature, “Hello, World!” is photographed, filmed and narrated by Schumanand Doré.

The first of the two-part feature includes: Hilary Tsui, style blogger and owner of the well-known Hong Kong boutique, Liger; TK Mak, founder of Hong Kong-based trendsetting pop culture magazine, Milk; photographer and fashion blogger, Berta Bernad of Madrid; Berlin’s Sven Schumann, founder of online interview magazine, The Talks; and Popeye Magazine’s Editor-in-Chief, Takahiro Kinoshita of Tokyo. Beginning in July, the second installment will unveil the photo diaries and video portraits of 5 additional stylish influencers from Paris, Milan, London and Sydney.

The feature will also include an invitation for customers outside of North America to become J.Crew Insiders. Insiders will receive various VIP member benefits including complimentary expedited shipping through the end of the year, priority access to J.Crew’s team of International personal shoppers as well as duty free shopping through August 31st.   Check it out here at  Hello, World on www.jcrew.com


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