How to Shop Online Flash Sales

August 16, 2011 by  
Filed under Fashion Tips & Finds

How to Shop Online Flash Sales

J Brand jeans, Gucci sunglasses, Hanky Panky thongs, Diane Von Furstenberg wrap dresses, Stuart Weitzman stilettos, Botkier handbags and TAG Heuer watches: All at a fraction of their retail price. If you’re the kind of woman who finds fashion bargains to be more irresistible than brownies, chances are you’ve already discovered the world of online flash sales. At leading flash sites, like Rue La La, HauteLook, Gilt Groupe and Ideeli, along with dozens of new ones that pop up weekly, high-end fashion is offered for up to 80 percent off.

Shopping a flash sale takes planning and decisiveness. Each limited-time sale lasts for only 24 to 72 hours with the pick of the online litter going almost instantly. Any woman who regularly shops flash sales can tell wrenching tales of the platform sandals or classic trench coat that ended up “In member’s cart” just as she was about to click “Buy.”

Want a competitive edge? Follow these shopping tips from the pros.

Do advance scouting. Many flash sales sites have an “Upcoming” tab that lists the labels that will be going on sale in the next few days. Familiarize yourself with the possible inventory and select your top picks by checking out the current line on department store sites and the designer’s own website.

Be prompt. Online boutiques open their virtual doors the same time every day, so get to know their schedule. New sales at HauteLook and Rue La La go live at 11 a.m. Eastern Standard Time, Gilt Groupe at noon. Have your mouse posed for action. “Sign in early to check out the lists of sales before they go live, and hit refresh right at 12 p.m. ET to enter the sale as soon as it begins,” suggest Alexandra Wilkis Wilson, a founder and chief merchandising officer of Gilt.com.

Use all the tools that are out there, suggests Kerry Bennett, marketing vice president for HauteLook.com. Some sites have mobile apps that allow you to shop on the go. Becoming a Facebook fan or following a site on Twitter can get you perks, like early previews and friends-only sales.

Shop from the bottom up, suggests Wilson. “Most people begin shopping at the top of the page, and those items get snapped up early,” she says. If you’re even considering an item, drop it in your shopping cart immediately. Sites typically give you 10 or 15 minutes before you have to make the purchase. If the piece you want is sold out, use the “Wait list” option. Items frequently become available as shoppers give them up — or reach their “Time’s up” limit — and you’ll be notified as soon as that happens.

Make a shopping list. Know what you need to buy, suggests Kim Turner, an image consultant with FashionCents.tv. “Just like with other sales, if you just buy something because it’s on sale, then you’ll find it sitting in the back of your closet, unworn. An unused item is never a bargain,” she says.

Know your body measurements. The dress that hits the mid-thigh of the tall model featured on a shopping site might land just above the knee on you if you’re 5 feet 3 inches tall. Shopping sites generally include the length of garments, and that can be the most reliable predictor of fit. Turner suggests taking four measurements, using pieces in your wardrobe that fit you perfectly: Inseam (measure a pair of pants from crotch to hem); ideal dress length (measure from shoulder to hem); ideal skirt length (run the tape measure from waist to hem), and sleeve length (measure from shoulder to the end of sleeve).

Shelley Levitt, managing editor of The Style Glossy, is a former West Coast editor of SELF and senior writer at People.



One Forever21 Floral Cutout Shift Dress, 3 Different Looks

August 3, 2009 by  
Filed under Fashion Tips & Finds

The following is a guest post by Sydne from thinkthrufashion:  

Picture 27This cotton floral cutout shift dress was one of those Forever 21 finds that I could not believe was under 30 bucks. Doesn’t it look more like it cost $100? So even though it was a tad big on me I had to have it. I actually like the looser fit for summer since it keeps me cool. I wore look #1 to work recently and got beaucoup compliments but my favorite way to wear this dress is how I styled it in look #2. The shapeless fit and the statement necklace have a retro 60s vibe.

1. Forever 21 cardigan, Ann Taylor belt, vintage brooch, Forever 21 studded sandals
2. Forever 21 necklace, lia sophia bracelet, Manolo Blahnik d’Orsays
3. Gap jean jacket, Urban Outfitters locket necklace, Nocona boots

Which Forever 21 Floral Shift Look Do You Like Best? Take the poll at thinkthrufashion!

Save 15% at Lulus.com

July 1, 2009 by  
Filed under Fashion Tips & Finds

Love Lulus.com! They are one of the rare online boutique’s that gets you excited to buy without breaking the bank.  The clothing lines are trendy and affordable and they even offer great deals in the sale section.  From shoes and bags to jewelry and accessories, Lulus has everything a girl could need or want!  From July 1 to August 1, 2009 you can save an extra 15% on purchases.  Just enter promo code FASHIONGRAIL and start shopping today.  Below are some of my favorites pieces at Lulus:

Stiletto Strapless Dress – $36

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Miss Me Cross Strap Platform – $39.50 

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Mod It up Handbag – $39

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Celebrity Copycat: Get Audrina Patridge’s Look for Less!

May 12, 2009 by  
Filed under Celebrity Copycat

Audrina Patridge in a tie-dye dress and ankle wrap sandals.  Get Audrina’s boho look for less!

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Billabong Cross Back Tunic – $54 at Urbanoutfitters.com

Laced Cinch Handbag – $44.20 at Gojane.com

Tie Ankle Cuff Sandal – $18.50 at Gojane.com

Fez Sunglasses – $4.99 at Fredflare.com

 

 

 

Links à la Mode: IFB Weekly Roundup

May 7, 2009 by  
Filed under Fashion Tips & Finds

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Super Kawaii Mama – A cracking interview with a very worthy girl crush – Amelia Arsenic!
Style Symmetry – Seven Questions with Susie of Style Bubble!
Solo Lisa – Canadian jewelry line DESIGN + CONQUER puts a bold, quirky spin on the meaning of geek chic
The Coveted – Win a $250 gift certificate for Avelle (formerly Bag, Borrow or Steal) luxury handbags!
Agent Dreamer – Hearts Idil Vice
Tickle the Blog – Make your existing make-up into summer beauty must-haves!
Ono Lady – Too cool for school, NYLON magazine have just recently celebrated their 10th anniversary
Dramatis Personae – Ashe Mischief Asks Herself “Why Develop Your Wardrobe’s Color Palette?”
fete a fete – Guerlain’s new summer Terracotta lip glosses, Fard Indien, and the new Rouge G lipstick!
The Capitola Fashionista – The 15 Must Have Sandals for this Summer
Style With Anna – The Hottest Swimwear and Bikini Trends for Spring/Summer 2009
A Few Goody Gumdrops – is giving away a Hana Elite Ceramic Flat Iron for Mother’s Day. Enter to Win!
Capitola Girl – So ready for summer on The Devil Wears Etsy
Two Thousand Things – Celebrity Walk-In Wardrobes and some pictures for reference
The Curvy Fashionista – A Curvy Fashionista declaring her fashionable existence in a straight world
Fashion Grail – Get Miranda Kerr’s look for less!
Misslikey – my view on the night at Met’s
Fashion Pulse Daily – Khaki goes beyond its preppy stigma with the new Gap designer collaboration
Brick My Lane – DIY: how to make an “organic” spike Rock’n’Roll belt

Celebrity Copycat: Shenae Grimes

December 1, 2008 by  
Filed under Celebrity Copycat

Shenae Grimes: the 90210 star out and about in her hometown of Toronto sporting the layered look with a boyfriend cardigan, chic black trench, knit beanie and trendy eternity scarf.  Get the look….check it out!

Valerie Boyfriend Cardigan – $19.80
Urban Outfitters Slouchy Ribbed Beanie Hat – $28

Forever21 Fab Curdoroy Skinny Pant – $12.50
City Style Stand-Up Collar Coat -$59.95 at NY and Company

Modena Tote – $28.80

Knit Neck Warmer –  $28

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