Shoppable Back To School Videos Presented By Kmart

August 5, 2011 by  
Filed under Fashion Tips & Finds

Kmart is launching an eight-part original miniseries aimed at Hispanic customers enabling viewers to purchase the latest Kmart apparel and accessories worn by characters, Daniela and Rigoberto. Called Madres y Comadres, the Spanish-language miniseries focuses on Hispanic mothers and the unique challenges they face raising a family in America while also remaining true to their Hispanic identity. A custom YouTube channel launches this week, in partnership with Google, as the hub for the series: The scripted series is accompanied by twelve video interviews with real Hispanic moms from Mexico, Peru, Guatemala and Colombia coping with the nuances of raising American children in a traditional Hispanic household.

Visit Madres Y Comadres on Youtube and check out the shopable videos below!

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