Interview With Elizabeth Anne, Creator Of “Purse N’ Boots”
I recently came across an exciting new product called Purse and Boots and had the chance to chat with its creator
What inspired “Purse n’ Boots” and also your personal style?
Purse n’ Boots was inspired by quite a few things. Mainly it was my consistent ability to lose things that really got me thinking of a new solution. My personal style has always included the knee-high boot for as long as I can remember. I will even wear them in the summer or when it’s 30 degrees out. After a few lost purses I started keeping my cell phone and make-up tucked inside them. It was a fairly good system except that it was inconvenient to have to dig around at the bottom of the boot to try and find what I was looking for. What I really wanted was a boot with hidden pockets but I couldn’t find them anywhere. It took a year long search before I realized they didn’t exist. That’s when I knew I had my perfect business venture. It took many years of R&D, patent processing, and a massive learning curve but now I’ve reached the fun part – getting these boots on feet.
Was Lady Gaga’s lyric “Where are my keys, I lost my phone” from “Just Dance” one of the catalysts for the “Purse n’ Boots” idea?
Oh definitely. It really only used to take a cocktail or two before I would start losing things. I don’t know how many times I’ve left my cell phone behind and there’s nothing worse than watching the cab drive away with your purse in the back seat.
What has the general response been like for “Purse n’ Boots”? Is it a challenge to market something that is the first of its kind?
The response to Purse n’ Boots has been really exciting. It’s spreading so much faster than I ever could have anticipated. There are definitely some challenges that come with trying to market something that is the first of its kind. There is just a little more work that has to be done. You have to not only start your business and pick your product, but you have to create the demand for it as well. I’ve been really lucky though, thanks to a lot of brave trend setters I’ve been able to see a lot of success this year. If it wasn’t for those awesome ladies I would not be where I am today.
Who and/or what are your inspirations? What motivates you?
I’m very inspired by strong women like Ellen DeGeneres and Portia De Rossi. I really respect anyone who can do their own thing and inspire others to do the same. Freedom and choice are what motivate me. I want to design my life in such a way where I can spend the majority of my time doing something that I love. When I sit down to work now, it’s because I love it. Not because I need to pay the bills or climb the corporate ladder.
How do you intend women to feel when wearing “Purse n’ Boots”?
I want them to feel free! It’s such a nice feeling to be dancing or shopping without worrying about having a purse on my arm. You can salsa with your partner without having to hope that your purse will still be on your chair when you get back to your seat.
What advice do you have for women who want to follow your footsteps and start a business doing what they love?
Follow your heart not your head. It’s easy to start a business based on market data or what some else thinks will be popular. But if you really want to start something that you’ll love doing and really put passion behind, then you’ll need to follow your intuition. Regardless of what you end up choosing as your business, it will take a lot of time and patience. So my advice would be to choose something that you love to do…something that you’ll enjoy the journey of as much as the destination.
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