Starting now, Facebook, Twitter and Instagram Diet Coke fans and followers are invited to create Pinterest boards (for example, you can follow Fashiongrail here) that showcase their fashion sense, extraordinary style and celebrate the new look of Diet Coke. Four lucky winners will be selected to win a trip to NYC during Fashion Week and attend the Glamour Live event on September 5.
The contest is being held to celebrate the new look of Diet Coke which hits store shelves on Sept. 1.
It’s easy, fun and simple to participate: Just create a board, repin the contest image (you can find it here) along with four other fall fashion images and include the hashtag #TakeMeToNYC.
This content is sponsored by The Coca-Cola Company.