Celebrating 30 Sexy Years of GUESS

June 6, 2012 by  
Filed under Fashion Tips & Finds

Guess is celebrating 30 sexy years of innovative designs, pride, and success with the release of a limited-edition women’s capsule collection launching in stores and online on April 20. The collection captures the brand’s industry-changing creations from the past 30 years, combining original styling and vintage washes with modern influences.

While the iconic ads made a star of Claudia Schiffer and a host of other models, my personal style was most influenced by Drew Barrymore’s participation.  I was in high school when Drew was featured and my bedroom walls were covered from corner to corner with her Guess ads torn from the pages of every magazine I could get my hands on. Without doubt, the black-and-white images captured her unbridled free spirit and raw, sexual rebelliousness.  It also sparked my own imagination, and to this day my fashion sense still leans toward an edgy, boho style full of denim. The only downside is that I even cut my hair short and spiky to look just like Drew, which was not a good look for me!

The new Guess collection drew inspiration from iconic pieces from the Guess archives and updated them with a modern twist. High-waisted denim cigarette pants with bold daisies, animal prints, vintage tie-waist button-down tops, and a delicate lace bustier, which Claudia made famous in her first Guess campaign. As part of the 30th Anniversary celebration, Guess is providing customers a unique and special experience, with the launch of a micro site, www.Guess1981.com, which will go live on April 5. The Guess 30th Anniversary site will be an interactive platform for customers to preview the new campaign while connecting with their favorite, must-have pieces. Fans can also view a calendar of Guess’ 30th Anniversary special events happening throughout 2012. Check out some of my favorites below and tell me who your favorite Guess model was.

Marilyn Top

Eva Vintage Floral Jean

Claudia Corset

Beverly Sophia Gingham Pant


About GUESS? Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Today GUESS designs, markets, and distributes full collections of women’s, men’s, and children’s apparel as well as accessories. Throughout the years, the GUESS image has been portrayed in unforgettable, innovative campaigns that have made the brand into a household name. GUESS is distributed throughout the United States and Canada in fine department and specialty stores, its retail and factory stores, and on its online store, GUESS.com. GUESS has licensees and distributors in South America, Europe, Asia, Africa, Australia, and the Middle East. In addition to shopping online, you can find more information about GUESS at www.guess.com.

“Disclosure: Compensation was provided by GUESS? Inc. via Glam Media. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of GUESS? Inc.”

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